Market understanding

  • Investigación
  • Patient Journey
  • Drivers & Barriers
  • KOL interviews
  • Social listening / Text Analytics
  • Corporate Reputation

Customer Understanding

  • Activation sessions
  • Target Product Profile Testing (TPP)
  • Advanced analysis (Max Diff, Conjoint, Gabor
  • Granger, TURF, etc.)
  • Ethnography

Product Undertanding

  • Message Evaluation
  • Target Product Profile Testing (TPP)
  • Facial coding
  • Eye tracking
  • Corporate Reputation

Where to Go

  • Sales Force Effectiveness
  • Advertising Tracking
  • ATU Tracking
  • Communities
  • Message Recall

How To Get There

  • Sales Force Effectiveness
  • Advertising Tracking
  • ATU Tracking
  • Communities
  • Message Recall